I must admit, the huckster Lindell, gushing over his "miracle" pillow, is a slick little piece of marketing work. He comes off just like the archetypal homespun guy next door who likes to tinker with ideas in the garage workshop.
Then he overplays his hand with the BS hype endorsement by the "National Sleep Foundation". That might be a nice touch - if it weren't already being investigated as a fraud - no doubt setup by Lindell himself. This entire scam has the calculus of a fraudulent mass marketing scheme written all over it aimed specifically at the suckers who buy Energy Stones and Dead Sea Salt. The producer of this commercial forgot about one little factor that may send them back to the drawing board.
The bottom line is: You need to have something real if you're going to last. That's the good news.
It means we won't have to see this beady eyed clown squeezing his fake pillow on TV much longer.
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