It's a pillow made from cheap memory foam and hawked on TV to gullible couch potatoes. What do you expect?
None of the junk you see in similar commercials is worth two cents. "Buy one get one free" and "If you call in the next 11 minutes ......" and "But wait, there's more" are three phrases that should tell you "forget it'! Stay away from products you see advertised with these gimmicky phrases and don't even bother watching the infomercial nonsense.
Buy established products from established retailers and stop supporting the scam artists. They're laughing at you all the way to the bank.
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