Nothing is said in the commercials regarding Pillow cases.... If used they don't permit maximum capability corresponding Lindel's stated intent.
The pillow needs room to fulfill the claims and the case is too confining...When watching the ads the bed time pics are always white and show no pillow cases or sheets etc...recently I decided to remove the pillow case and see if there is a difference. i believe there is.
Mike, I'm sure your intent is sincere, however message delivery needs upgrading. I have no ulterior motives other than making your aware that I believe, though your intent is sincere, I believe you're leaving out a salient point and that is, "DON'T USE PILLOW CASES" The credibility you ask for is in your own TV commercials, there's your proof...
Product or Service Mentioned: Mypillow Pillow.
Reason of review: Not as described.
Preferred solution: Let the company propose a solution.