Ok, so I may be in the minority here, but I bought mine a week ago at Bed Bath and Beyond. Because of my size, I bought the "Firm" pillow.
It cost $49.95. While there, I priced several of their other high end pillows and found them to be the same price or more expensive than My Pillow. Long story short; I've had chronic neck pains every morning until I starting sleeping on this pillow. It has helped considerably.
I don't know how long the support will last, but it seems to be holding it's shape fairly well. I'm happy with the product and just might get another.
Product or Service Mentioned: Mypillow Pillow.
Reason of review: Good quality.
I liked: Neck support.