Ok, so I may be in the minority here, but I bought mine a week ago at Bed Bath and Beyond. Because of my size, I bought the "Firm" pillow.
It cost $49.95. While there, I priced several of their other high end pillows and found them to be the same price or more expensive than My Pillow. Long story short; I've had chronic neck pains every morning until I starting sleeping on this pillow. It has helped considerably.
I don't know how long the support will last, but it seems to be holding it's shape fairly well. I'm happy with the product and just might get another.
Review about: Mypillow Pillow.
Reason of review: Good quality.
I liked: Neck support.