I noticed this myself. Their BOGO advertising is nothing less than a devious method of getting you to buy 2 pillows at full price!
I've wanted to get a mypillow, but I saw them in stores for $49-$59 and I wasn't willing to pay $100 for two pillows (for my wife and I). When I heard the BOGO deal, I was elated. Then, I go to the website to find out they doubled the price of the mypillow.
Why can't these companies just be honest? I'd be willing to do business with a company if they would just be honest and not pull this BOGO BS or the "you get not 1, not 2, but 3 whatchya-ma-craps for the price of $9.95 (shipping $18.95 each)."
Reason of review: Pricing issue.