first in the commercial he uses memory foam pillow but doesn't turn it around when he states its to high, also the actors eyes are made up to look like lack of sleep, and when they miraculously sleep on the pillow their eyes look fine. also their actors work for the company and have been compensated which he doesn't mention.
once a crack head still trying to score a hit.
just watch commercials he pushes down with one hand but makes the other hand act like it floats in comfort. this is the biggest scam he isn't necessarily making money on the pillow as much as the return cost, not to mention the time it takes to refund your money, he reaps the interest on that money.